STRONGER BRAND AWARENESS AT LE PRINCE MAURICE

We were thrilled to be appointed by Constance Hotels to inject momentum into its hotel brand Le Prince Maurice. Constance wanted us to strengthen the existing concept of the Spice Route, so we decided to recreate a graphic universe in order to increase brand-awareness and brand experience from the customer viewpoint.

An iconic 5 star hotel on the East Coast of Mauritius, Le Prince Maurice borrows its name from Prince Maurice de Nassau, the son of Guillaume de Nassau (founder of the Netherlands… But of course you knew it!) FYI, the Dutch settled on the island in 1598 before abandoning it in 1710. During their stay, they unfortunately ate all the Dodos, but they also used Mauritius as a strategic stopover on the route to India. From then on, the island became a bridge between the East and the West – and this is exactly what Inedi wanted to convey through its designs.

The Spice Route acts as a thread of continuity throughout the hotel and punctuates every guest’s journey. We thus imagined and designed a collection of collaterals and rituals based on this concept. From home fragrances to the background music and the greeting gestures, the team agreed that each detail should evoke the lavish oriental theme as well as the exceptional service of the hotel. We also integrated dates and short anecdotes about the History of Mauritius to the design of the collaterals in order to provide curious guests with interesting information.

Various luxurious elements inspired us: nutmeg, passion fruit, cashmere, flowers and perfumes such as Orchids and Jasmine… Their texture, colour and fragrance represent beauty, travel and exoticism. The nutmeg, symbol of the hotel, is also one of the spices that the Dutch used to have a monopoly on.

Check out our mood board below for inspiration!

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