TO BE COZY OR NOT TO BE?

Inedi urges you to be Fresh, Zen, Smart and Spicy with the umbrella brand “Be Apart” that it created for Trimetys (Apart as in “Apartment” in case you wondered). Let us take you through this fun and creative experience…!

 

When Trimetys decided to modernize its real estate branch Soleil et Océan, they chose us because they trusted in our ability to use words in a most original fashion. Creative thinking led us to the “BE” brand, which we applied to the three different projects of Be Apart: Be Cosy, Be Fresh and Be Smart.

 

While we have conceived the branding, naming and long-term communication strategy of the umbrella brand Be Apart, we have also been involved in the branding of its first entity, the modern yet intimate holiday complex Be Cosy on the North Coast of Mauritius.

In the heart of the seaside village of Trou aux Biches, Be Cosy is the perfect place to enjoy a relaxing break within a sunny and calm environment. Inspired by the 3* residence’s proximity to the ocean and its contemporary touch, our designers selected an electric blue to illustrate the Be Cosy factsheet and brochures. Black and white experience photos boldly contrast with the bright blue, conveying a touch of glamorous elegance and fun to the collaterals.

 

Feel special, be apart

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