Seeking to take an active role on the social media scene, a Mauritian hotel appointed INEDI to redefine its social media strategy.
Facebook, Instagram or even Pinterest have become essential communication tools for many businesses. This also applies to the hospitality industry, where such platforms help reach four goals:
– APPEAL to the people looking for a place to stay during their vacation
– RETAIN customers and build loyalty
– INFORM people on the latest news, events and activities of the hotel…
– ENGAGE the online community in order to establish a two-way conversation
Thanks to our 4-step methodology, we helped the hotel in the readjustment of its social media strategy through the choice of the right platforms to use and the definition of a proper editorial line and visual identity. We also provided the hotel with monthly statistical analysis and competitive intelligence.
INEDI guides resorts and hotel groups willing to establish themselves in the social media landscape and to define a digital strategy that will fit to their communication needs. Get in touch with us to learn more about our expertise in this area!