Mauritian branding at Zilwa

Mirroring the Mauritian melting pot, Zilwa Attitude is a cultural meeting between here and elsewhere.Attitude Resorts chose Inedi to be the creative translators of the Zilwa attitude (Zilwa means Islander in Creole).We thus worked on various aspects of the hotel branding : the name and logo, the collaterals and the rituals. The « I » of the logo represents a fisherman, which evokes with gusto the location of the hotel – Kalodine – where fishermen live.Choosing Creole was a statement in itself : the language is part of our culture, and it’s the one language everybody speaks and understands on the island.

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